RENGEN Brown Bag Discussion on Houston's Cultural Consumer

Presents

RENGEN Brown Bag Discussion  |  "Houston's Cultural Consumer"

  Friday, October 10, 2008

11:15 A.M. Registration   |  11:30 A.M. - 1:30 P.M. Discussion

Houston Arts Alliance  |  3201 Allen Parkway  |  Houston, Texas, 77019

# 713.527.9330  |  www.haatx.com

What is the Renaissance Generation?

What forces bring about a renaissance?

How does this cultural movement influence the bottom line?

Join Houston new marketers, artists, and arts institutions will define the rise of Houston’s next renaissance generation – the RenGen – an emerging demographic of enlightened individuals & communities that are dramatically changing the society in which we live and work.

• Learn about successful local marketing campaigns being created by a collaboration of Houston business, marketing/public relations/advertising, popular entertainment, artists, and arts institutions. 
• Interact with the confluence of Houston’s appreciative public, talent, ideas, and sponsorship toward non-traditional market strategy and the bottom line. 
• Apply actionable strategies for local businesses to engage Houston’s RenGen and our changing cultural marketplace. 

INVITED GUESTS:

Brown Bag Format: We encourage you to bring your own lunch to the discussion. 

HAA Parking:  HAA will email you a temporary parking pass when you register.

Additional Info on The RenGen:

• RENGEN Official Website: www.rengen.com
• AdWeek, February 18, 2008, "Get Ready for the Renaissance - How to create meaning for consumers and thrive as civilization transforms itself." 
• Advertising Age, January 7, 2008, "Recognize the Power of the Cultural Consumer." 
• New York Times, October 16, 2007, "It Doesn't Have to Be All Business." 
• The RenGen Manifesto featured on Change This, November 2007.

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 Presented by the Houston Arts Alliance and Houston Young People for the Arts.

This discussion is a lead up to an upcoming Forum, which is made possible through the generous support of MetLife Foundation and is part of Arts & Business Council of Americans for the Arts' MetLife Foundation National Arts Forum Series. 

Further support provided by the American Advertising Federation - Houston Chapter, Art Institute of Houston, Aynbrand, Ensemble Theatre, Fiesta Mart, Four Seasons, Gallery Furniture, Greater Houston Partnership, Houston Downtown Alliance (H.D.A.), H.D.A. Emerging Leaders, Houston Minority Business Council, Houston Young People for the Arts, Public Relations Society of America - Houston Chapter, and Spacetaker.org.